The first thing our communications strategists consider when choosing the best online platform for a client is the target audience. Today this audience is crucial because they’re hyperactively sharing with those who value their opinion. Therefore, creating content that provides added value is essential in producing a social media campaign. Mobile and web visibility are key segments of each personalized hybrid communications plan. When marketing among these platforms the most important factors are the fans and followers who navigate within these social networks and keep them active.
“No one believes how great you are if you’re the one who has to tell them. That was a hard lesson to learn, it took me about 15 to 20 years to learn that if you have to tell people how great you are no one believes you. But if other people tell their friends how great you are its usually a lot more believable.”